A dancing doctor wearing a wig and cape? Facing a severe doctor shortage, the Ontario municipality of Chatham-Kent has produced a zany music video as a tool to recruit emergency room physicians.
Riffing hilariously on the hit song Sexy and I Know It, by U.S. electronic dance music duo LMFAO, the video, titled I’m an Emerg Doc and I Know It, features Chatham-Kent medical staff to drive home its recruitment message.
Sample lyric: “I’ve got passion in my scope and I’m not afraid to show it,” intoned by the wigged-out dancing doc.
In the video, patients communicate their ailments by way of signs held up for benefit of the mincing medic. To a driving dance beat, nurses pull back the curtain at each emerg-room bed and exclaim, “Doc look at that patient!”
Although the video effectively uses humor to deliver its message, Chatham-Kent’s doctor shortage is no laughing matter.
Just as the physician shortage in Chatham-Kent leaves area patients scrambling to find a new doctor, so, too, can closing a practice significantly affect your patients. But there are ways to mitigate the impact that your closure has on your patients. Proper advance notification, creative attempts at finding someone to assume the practice (or some of your more acute patients), and providing your patients with record information necessary for continuity of care, are just some of the steps you can take to help.
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